Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
By: Peter, J. Paul
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Contributor(s): Olson, Jerry C. (Jerry Corrie)
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Publisher: Boston : McGraw-Hill/Irwin, c2008Edition: 8th ed.Description: xix, 555 p. : ill., map ; 27 cm.ISBN: 007125935X (pbk. : Int'l ed.); 9780071259354 (pbk. : Int'l ed.).Other title: Consumer behavior & marketing strategy [Cover title].Subject(s): Consumer behavior![](/opac-tmpl/bootstrap/images/filefind.png)
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Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode | Remark |
---|---|---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 7 |
658.8342 PET (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000019771 | ||
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 7 |
658.8342 PET (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000014546 | ||
Main Collection | TC External Storage | 658.8342 PET 2008 (Browse shelf) | 1 | Available | CALxx,03000,03,CL | 5000141728 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 |
Includes bibliographical references (p. 499-528) and indexes.
Diploma in Business: MKTD202