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Basic marketing : a global-managerial approach / P. Cannon, William D. Perreault, Jr., E. Jerome Mc.

By: Contributor(s): Publisher: Boston : McGraw-Hill/Irwin, [2008]Copyright date: ©2008Edition: 16th editionDescription: xxxvi, 790, [45] p. : colour illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780071101103 (paperback)
  • 0071101101 (paperback)
Subject(s): DDC classification:
  • 658.8 CAN
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 3

 658.8 CAN (Browse shelf(Opens below)) 1 Available TBSxx,34007,03,GR 5000014580

Includes bibliographical references and index