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Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler.

by Andreasen, Alan R, 1934- | Kotler, Philip.

Edition: 7th ed.Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 AND] (1).
Marketing research for non-profit, community and creative organizations [electronic resource] : how to improve your product, find customers and effectively promote your message / Bonita Kolb.

by Kolb, Bonita M | ScienceDirect (Online service).

Publisher: Amsterdam ; London : Elsevier/Butterworth-Heinemann, c2008Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU [Call number: 658.83] (1).
The nonprofit marketing guide : high-impact, low-cost ways to build support for your good cause / Kivi Leroux Miller ; foreword by Katya Andresen.

by Leroux Miller, Kivi, 1969-.

Publisher: San Francisco, CA : Jossey-Bass, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LER 2010] (1).