The blueprint for strategic advertising [electronic resource] : how critical thinking builds successful campaigns / Margo Berman.
By: Berman, Margo
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Publisher: New York : Routledge, 2017Edition: 1st ed.Description: xvi, 208 p. : ill.ISBN: 9781315618661 (e-book : PDF).Subject(s): Advertising![](/opac-tmpl/bootstrap/images/filefind.png)
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Item type | Current location | Call number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|
Main Collection | Taylor's Library - Perpetual(TU) | 659.111 B516 (Browse shelf) | e-book | SOMAC,09050,03,CL,PPT | SOMAC,09030,03,CL,PPT | SOMAC,37000,03,CL,PPT | SOMAC,37002,03,CL,PPT | SOMAC,37004,03,CL,PPT | SLASx,80000,03,CL,PPT |
Includes bibliographical references and index.
Also available in print format.
Mode of access: World Wide Web.