Taylor's Library

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Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein.

by Bendle, Neil T | Farris, Paul W | Pfeifer, Phillip Edward, 1951- | Reibstein, David J.

Edition: Third edition.Publisher: Upper Saddle River, New Jersey : Pearson, [2016]Copyright date: ©2016Other title: Manager's guide to measuring marketing performance.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 BEN 2016] (2).
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Statistics for marketing and consumer research / Mario Mazzocchi.

by Mazzocchi, Mario.

Publisher: Los Angeles : SAGE, 2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83028 MAZ] (1).
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Business administration management and entrepreneurship [electronic resource] / Lela Shin, Gilm Santoro.

by Shin, Lela | Santoro, Gilma.

Edition: 1st ed.Publisher: Delhi : College Publishing House, c2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658] (1).