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Principles of marketing / Philip Kotler, Gary Armstrong, Sridhar Balasubramanian.

By: Contributor(s): Publisher: Harlow, England : Pearson, [2024]Copyright date: ©2024Edition: Nineteenth edition; Global editionDescription: 1 online resource (xxv, 768 pages ): color illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781292449333
  • 1292449330
Subject(s): Additional physical formats: No titleDDC classification:
  • 658.8 23
Online resources:
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library - Perpetual(TU) 658.8 (Browse shelf(Opens below)) e-book SOMMx,93601,03,RM,PPT

Previous edition: 2019.

Includes bibliographical references and index.

Description based on print version record.