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Brands and brand management : contemporary research perspectives / edited by Barbara Loken, Rohini Ahluwalia and Michael J. Houston.

Contributor(s): Series: Marketing and consumer psychology seriesPublisher: New York ; London : Psychology Press, Taylor & francis Group, 2015Description: xxviii, 311 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781138882706
  • 9781000951271
Subject(s): DDC classification:
  • 658.827 BRA 2015
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 4

 658.827 BRA 2015 (Browse shelf(Opens below)) Available SOMAC,91619,03,RA 5000175237

Includes bibliographical references and index.