Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud.
Publication details: Harlow : FT Prentice Hall, c2008.Edition: 4th edDescription: xviii, 614 p. ; 25 cmISBN:- 9780273706977 (pbk.)
- 658.802 HOO
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 1 |
658.802 HOO 2008 (Browse shelf(Opens below)) | 1 | Available | MBA, | 5000117442 | |||||||||||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 1 |
658.802 HOO 2008 (Browse shelf(Opens below)) | Complimentary from: Errol Ong, 1 Dec 2012 | 1 | Available | TBSxx,34007,03,GR | 5000144556 |
Includes bibliographical references and index.