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Kids as customers : a handbook of marketing to children / James U. McNeal.

By: Publication details: Lanham, MD : Lexington Books, c1992.Description: xii, 258 p. : ill. ; 25 cmISBN:
  • 0669276278 (hbk.)
  • 9780669276275 (hbk.)
Subject(s): DDC classification:
  • 658.8348 MAC 1992
Contents:
The emergence of children as customers -- Children as a primary market : their income, spending, and saving -- Children as a primary market : their spending and shopping -- Children as a market of influencers -- Kids as a future market : reaching them through a multidimensional segmentation strategy -- Retailing to children -- Advertising to children -- Targeting promotion and publicity to children -- Planning and developing new products for children -- Marketing research among children : purposes, procedures, problems -- Children as global consumers.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 8

 658.8348 MAC 1992 (Browse shelf(Opens below)) 1 Available SOMAC,37003,02,GR 5000106971

Includes bibliographical references and indexes.

The emergence of children as customers -- Children as a primary market : their income, spending, and saving -- Children as a primary market : their spending and shopping -- Children as a market of influencers -- Kids as a future market : reaching them through a multidimensional segmentation strategy -- Retailing to children -- Advertising to children -- Targeting promotion and publicity to children -- Planning and developing new products for children -- Marketing research among children : purposes, procedures, problems -- Children as global consumers.