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The stuff you can't bottle : advertising for the global youth market / by King Adz.

by Adz, King, 1969-.

Publisher: London : Thames & Hudson, 2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8340842 ADZ 2013] (1).
Rethinking children as consumers [electronic resource] : the changing status of childhood and young adulthood / edited by Cyndy Hawkins.

by Hawkins, Cyndy.

Publisher: London ; New York : Routledge, 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 339.47083 R438] (1).
Was there a Pepsi generation before Pepsi discovered it ? : youth-based segmentation in marketing / Stanley C. Hollander, Richard Germain

by Hollander, Stanley C | Germain., Richard.

Publisher: Ill. : NTC Business Books in Association with the American Marketing Association, c1992Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 HOL] (1).
Marketing to generation X / Karen Ritchie.

by Ritchie, Karen.

Publisher: New York, NY : Lexington Books, c1995Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8348 RIT] (1).
How cool brands stay hot : branding to generation Y / Joeri Van den Bergh and Mattias Behrer ; foreword by Gert Kerkstoel.

by Bergh, Joeri van den, 1971- | Behrer, Mattias.

Publisher: London ; Philadelphia : Kogan Page, [2011]Copyright date: ©2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 BER 2011] (1).