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Marketing practices in developing economy : cases from South Asia / edited by Ruby Roy Dholakia, Syed Ferhat Anwar and Khalid Hasan ; foreword by : Philip Kotler.

Contributor(s): Publication details: New Delhi : PHI Learning Private, 2009.Description: xix, 308 p.: ill. (some col.) ; 24 cmISBN:
  • 9788120337824 (pbk.)
Subject(s): DDC classification:
  • 658.800954 MAR 2009
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"Eastern Economy Edition" -- Cover.

Includes bibliographical references (p. 307-308)