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Behavioral pricing [electronic resource] / Guest editors Hooman Estelani and Sarah Maxwell.
by Estelani, Hooman | Maxwell, Sarah | ebrary, Inc. Publisher: Bradford, England : Emerald Group Pub, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda.
by Dwiv, Yogesh K [editor.] | Rana, Nripen P [editor.] | Slade, Emma L [editor.] | Shareef, Mahmud A [editor.] | Clement, Marc [editor.] | Simintiras, Antonis C [editor.] | Lal, Banita [editor.]. Publisher: Cham : Springer, 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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The big idea [electronic resource] : how business innovators get great ideas to market / Steven D. Strauss.
by Strauss, Steven D, 1958- | ebrary, Inc. Publisher: Chicago : Dearborn Trade Pub., c2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.5/75]
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Think big [electronic resource] : nine ways to make millions from your ideas / Don Debelak.
by Debelak, Don | ebrary, Inc. Publisher: Irvine, Calif. : Entrepreneur Press, c2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.5/75]
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New product development and delivery [electronic resource] : ensuring successful products through integrated process management / Dale Brethauer.
by Brethauer, Dale M | ebrary, Inc. Publisher: New York : American Management Association, c2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8]
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Product development [electronic resource] : a structured approach to consumer product development, design, and manufacture / Anil Mital ... [et al.].
by Mital, Anil | ebrary, Inc. Publisher: Amsterdam ; Boston, MA : Butterworth-Heinemann, an imprint of Elsevier, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.575]
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Innovation, product development and commercialization : case studies and key practices for market leadership / Dariush Rafinejad.
by Rafinejad, Dariush, 1943-. Publisher: Ft. Lauderdale, FL : J. Ross, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.503 RAF 2007]
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New food product development : from concept to marketplace / Gordon W. Fuller.
by Fuller, Gordon W. Edition: 3rd ed.Publisher: Boca Raton, FL : CRC Press/Taylor & Francis, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 664.00688 FUL 2011]
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The product manager's handbook / by Linda Gorchels.
by Gorchels, Linda. Edition: 4th ed.Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 GOR 2012]
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Developing new products and services : learning, differentiation and innovation / G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.]
by Sanders, G. Lawrence | Huefner, Ronald J. Publisher: New York, NY : Business Expert Press, 2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.575 SAN 2012]
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Entrepreneurial marketing : an effectual approach / Ed Nijssen.
by Nijssen, E. J. (Edwin Jacob), 1963-. Publisher: London ; New York : Routledge, Taylor & Francis, 2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 NIJ 2014]
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