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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / [edited by] Kelly L. Haws, William O. Bearden, Richard G. Netemeyer.

Contributor(s): Publication details: Los Angeles : SAGE, c2011.Edition: 3rd edDescription: xiv, 603 p. ; 29 cmISBN:
  • 9781412980180 (cloth)
  • 1412980186 (hbk.)
Subject(s): DDC classification:
  • 658.83 HAN 2011
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Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 6

 658.83 HAN 2011 (Browse shelf(Opens below)) 1 Available TBSxx,28000,02,CL 5000120723

Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999.

Published in cooperation with the Association for Consumer Research.

Includes bibliographical references and index.