How cool brands stay hot : branding to generation Y / Joeri Van den Bergh and Mattias Behrer ; foreword by Gert Kerkstoel.
Publisher: London ; Philadelphia : Kogan Page, [2011]Copyright date: ©2011Description: xvii, 249 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 9780749462505 (hardback)
- 9780749462512 (e-ISBN)
- 658.827 BER 2011
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 4 |
658.827 BER 2011 (Browse shelf(Opens below)) | 1 | Available | BDP, | 5000120179 |
Includes bibliographical references and index.