Marketing plans for services : a complete guide / Malcolm McDonald, Adrian Payne, and Pennie Frow.
Publication details: Chichester, West Sussex : Wiley, 2011.Edition: 3rd edDescription: xv, 495 p. ; ill. : 25 cmISBN:- 9780470979099 (pbk.)
- 658.802 MAC 2011
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 1 |
658.802 MAC 2011 (Browse shelf(Opens below)) | 1 | Available | TBSxx,34003,03,CL | 5000125343 |
Includes bibliographical references and index.