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The role of research in advertising [videorecording] / Australian film Television and Radio School.

Contributor(s): Series: Advertising and TV commercial production seriesPublication details: South Melbourne, Vic. : Contemporary Arts Media, [2005].Description: 1 videodisc (ca. 36 min.) : sd., col. ; 4 3/4 inSubject(s): DDC classification:
  • 659.143 ROL 2005
Production credits:
  • Producer, Marion Crooke ; director, Jo Lane.
Presenters, Simon McCall, Roger Barlow.Summary: Simon McCall from Quantum Research and Roger Barlow, a director/writer of commercials, debate the opportunities and pitfalls that arise when a creative idea for advertising a product is researched.
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Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Media Resources Taylor's Library-TU 659.143 ROL 2005 (Browse shelf(Opens below)) 1 Available GENLS,GENLS,03,GR 1000526784

"Contemporary arts media educating imagination"--Container.

Producer, Marion Crooke ; director, Jo Lane.

Presenters, Simon McCall, Roger Barlow.

Simon McCall from Quantum Research and Roger Barlow, a director/writer of commercials, debate the opportunities and pitfalls that arise when a creative idea for advertising a product is researched.

DVD, PAL.