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		The future of competition : co-creating unique value with customers / C. K. Prahalad, Venkat Ramaswamy. by Prahalad, C. K \| Ramaswamy, Venkatram. Publisher: Boston, Mass. : Harvard Business School Press, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.4 PRA 2004] (1). Place hold
		The power of co-creation : build it with them to boost growth, productivity, and profits / Venkat Ramaswamy, Francis Gouillart. by Ramaswamy, Venkatram \| Gouillart, Francis J. Publisher: New York, N.Y. : Free Press, c2010Availability: Items available for loan: TC External Storage [Call number: 658.40714 RAM 2010] (1). Place hold

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