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		Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler. by Tybout, Alice M \| Calkins, Tim \| Kellogg School of Management. Publisher: Hoboken, N.J. : Wiley, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 KEL] (1). Place hold
		Defending your brand : how smart companies use defensive strategy to deal with competitive attacks / Tim Calkins. by Calkins, Tim. Publisher: Basingstoke : Palgrave Macmillan, 2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.4012 CAL 2014] (1). Place hold

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