Event studies : theory, research and policy for planned events / Donald Getz.
By: Getz, Donald.
Series: Events management series. Publisher: Oxford : Elsevier/Butterworth-Heinemann c2007Edition: 1st ed.Description: xxiv, 442 p., [8] p. of plates : ill. (some col.) ; 25 cm.ISBN: 9780750669597 (pbk.); 0750669594 (pbk.).Subject(s): Special events -- Management | Special events industry -- PhilosophyDDC classification: 394.2068Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU | 394.2068 GET (Browse shelf) | 1 | Available | SHTEx,70004,03,AD | 5000027993 |
Includes bibliographical references (p. [393]-426) and index.
1. Introduction and overview of event studies - 2. The world of planned events - 3. Foundation disciplines: part one - 4. Foundation disciplines: part two - 5. Foundation disciplines: part three - 6. Closely related professional fields - 7. The event experience and meanings - 8. Event design - 9. Antecedents and choices - 10. Management of events - 11. Outcomes and the impacted - 12. Events and public policy - 13. Creating knowledge in event studies - 14. Conclusions - References - Index.