Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives / [edited and] with an introduction by Stan Rapp.
Contributor(s): Rapp, Stan
| Direct Marketing Association (U.S.).
Publisher: New York, NY : McGraw-Hill, c2010Description: xiii, 238 p. : ill. ; 24 cm.ISBN: 9780071638029 (hbk.); 0071638024 (hbk.).Subject(s): Interactive marketing![](/opac-tmpl/bootstrap/images/filefind.png)
Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 3 |
658.872 REI 2010 (Browse shelf) | 1 | Available | TBSxx,34003,03,CL | 5000141894 |
"Published in association with the Direct Marketing Association"--Jacket.
Includes bibliographical references and index.