Advertising and public relations research / Donald W. Jugenheimer, Samuel D. Bradley, Larry D. Kelley, Jerry Hudson.
By: Jugenheimer, Donald W
.
Contributor(s): Kelley, Larry D
| Hudson, Jerry C | Bradley, Samuel D.
Publisher: London ; New York : Routledge, 2015Edition: Second edition.Description: viii, 367 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780765636065 (paperback).Subject(s): Advertising -- Research![](/opac-tmpl/bootstrap/images/filefind.png)
Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU | 659.072 JUG 2015 (Browse shelf) | 1 | Available | SLASx,05000,04,CL | 5000165804 |
Includes index.