Driving customer equity : how customer lifetime value is reshaping corporate strategy / Roland T. Rust, Valarie A. Zeithaml, Katherine N. Lemon.
Publication details: New York : Free Press, 2000.Description: xii, 292 p. : ill. ; 25 cmISBN:- 0684864665 (hbk.)
- 9780684864662 (hbk.)
- 658.8 RUS 2000
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.8 RUS 2000 (Browse shelf(Opens below)) | 1 | Available | SCAFS,70006,03,GR | 5000121162 |
Includes bibliographical references (p. 275-282) and index.