Marketing and public relations for museums, galleries, cultural and heritage attractions [electronic resource] / Ylva French and Sue Runyard.
By: French, Ylva.
Contributor(s): Runyard, Sue.
Publisher: Abingdon, Oxon [UK] ; New York, NY : Routledge, 2011Edition: 1st ed.Description: 1 online resource (xviii, 365 p.) : ill.ISBN: 0203813758 (ebk.); 9780203813751 (ebk.).Subject(s): Museums -- Marketing | Museums -- Public relations | Arts -- Marketing | Arts -- Public relations | Cultural property -- Marketing | Cultural property -- Public relationsGenre/Form: Electronic books.Additional physical formats: Print version:: Marketing and public relations for museums, galleries, cultural and heritage attractions.DDC classification: 069/.068 Online resources: An electronic book accessible through the World Wide Web; click to viewItem type | Current location | Call number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|
Main Collection | Taylor's Library - Perpetual(TU) | 069/.068 (Browse shelf) | e-book | SHTEx,30010,02,CL,PPT |
Includes bibliographical references and index.
Description based on print version record.