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The art & science of interpreting market research evidence / D.V.L. Smith and J.H. Fletcher.

By: Contributor(s): Publisher: Chichester, West Sussex : Wiley, 2004Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 0470844248 (hc : alk. paper)
  • 9780470020296 (epub)
Other title:
  • Art and science of interpreting market research evidence
Subject(s): Genre/Form: Additional physical formats: Print version:: No titleDDC classification:
  • 658.83 22
Online resources:
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library - Perpetual(TU) 658.83 (Browse shelf(Opens below)) e-book TDSxx,29006,03,AD,PPT | TDSxx,29007,03,AD,PPT | TDSxx,92609,03,AD,PPT | SABDx,92609,03,AD,PPT | TDSxx,92610,03,AD,PPT | TBSxx,44001,03,AD,PPT | TBSxx,44002,03,AD,PPT | TBSxx,44003,03,AD,PPT | SOMMx,44003,03,AD,PPT | TBSxx,35040,03,AD,PPT

Includes bibliographical references (pages [225]-228) and index.