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		Marketing plans for service businesses : a complete guide / Malcolm McDonald and Adrian Payne. by McDonald, Malcolm \| Payne, Adrian. Edition: 2nd ed.Publisher: Oxford : Butterworth-Heinemann, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MAC] (3). Place hold
		No cover image available Marketing plans for service businesses [electronic resource] : a complete guide / Malcolm McDonald and Adrian Payne. by McDonald, Malcolm \| Payne, Adrian \| McDonald, Malcolm. Marketing planning for services \| ebrary, Inc. Edition: 2nd ed.Publisher: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available

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