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Hospitality sales and marketing / James R. Abbey.

By: Abbey, James R.
Contributor(s): American Hotel & Motel Association. Educational Institute.
Publisher: Lansing, MI : Educational Institute, American Hotel & Lodging Association, c2008Edition: 5th ed.Description: xiii, 600 p. : ill. ; 23 cm.ISBN: 0866123253 (pbk.); 9780866123259 (pbk.).Subject(s): Hospitality industry -- Marketing | Advertising -- Hospitality industry | Hospitality industryDDC classification: 647.940688
Contents:
Introduction to hospitality marketing and sales -- The marketing plan : the cornerstone of sales -- Managing the marketing and sales office -- Personal sales -- Telephone sales -- Internal marketing and sales -- Advertising, public relations and publicity -- Marketing to business travelers -- Marketing to leisure travelers -- Marketing to travel agents -- Marketing to meeting planners -- Marketing to special segments -- Marketing restaurants and lounges -- Marketing catered events and meeting rooms.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 21 , Side 2, TierNo 2, BayNo 6

 647.940688 ABB (Browse shelf) 1 Available SHTEx,70002,03,AD 5000039091

Includes bibliographical references and index.

Introduction to hospitality marketing and sales -- The marketing plan : the cornerstone of sales -- Managing the marketing and sales office -- Personal sales -- Telephone sales -- Internal marketing and sales -- Advertising, public relations and publicity -- Marketing to business travelers -- Marketing to leisure travelers -- Marketing to travel agents -- Marketing to meeting planners -- Marketing to special segments -- Marketing restaurants and lounges -- Marketing catered events and meeting rooms.