Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne.
By: Kim, W. Chan
.
Contributor(s): Mauborgne, Renée.
Publisher: Boston, Mass. : Harvard Business School Press, c2005Description: xv, 240 p. : ill. ; 25 cm.ISBN: 1591396190 (hbk.); 9781591396192 (hbk.).Subject(s): New products | Market segmentationDDC classification: 658.802
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 1 |
658.802 KIM 2005 (Browse shelf) | 1 | Available | SOMAC,41001,03,RM | 5000147386 | |
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 27, Side 1, TierNo 5, BayNo 1 |
658.802 KIM 2005 (Browse shelf) | 1 | Available | SOMAC,41001,03,RM | 5000147385 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 1 |
658.802 KIM (Browse shelf) | 1 | Available | TBSxx,34001,03,CL | SOCxx,41001,03,RM | 5000128732 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 1 |
658.802 KIM (Browse shelf) | 1 | Available | TBSxx,34001,03,CL | SOCxx,41001,03,RM | 5000014764 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 1 |
658.802 KIM (Browse shelf) | 1 | Available | TBSxx,34002,03,CL | SOCxx,41001,03,RM | 5000019738 | |
| Main Collection | Taylor's Library-TU | 658.802 KIM (Browse shelf) | 1 | Available | TBSxx,34001,03,CL | SOCxx,41001,03,RM | 5000165701 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 1 |
658.802 KIM (Browse shelf) | 1 | Available | TBSxx,34003,03,CL | SOCxx,41001,03,RM | 5000019739 | |
| Main Collection | Taylor's Library-TU | 658.802 KIM (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | SOCxx,41001,03,RM | 5000019737 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 1 |
658.802 KIM (Browse shelf) | 1 | Available | SHTEx,70000,03,GR | SOCxx,41001,03,RM | 5000165069 |
Includes bibliographical references (p. [223]-229) and index.