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		The future of competition : co-creating unique value with customers / C. K. Prahalad, Venkat Ramaswamy. by Prahalad, C. K \| Ramaswamy, Venkatram. Publisher: Boston, Mass. : Harvard Business School Press, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.4 PRA 2004] (1). Place hold
		Competing for the future / Gary Hamel, C. K. Prahalad. by Hamel, Gary \| Prahalad, C. K. Publisher: Boston, Mass. : Harvard Business School Press, 1996Availability: Items available for loan: TC External Storage [Call number: 658.4012 HAM 1996] (1). Place hold

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