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Tourism Marketing for cities and towns : using branding and events to attract tourism / Bonita M. Kolb.
by Kolb, Bonita M. Publisher: Amsterdam : Elsevier/Butterworth-Heinemann, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.4791 KOL]
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Leisure marketing : a global perspective / Susan Horner, John Swarbrooke.
by Horner, Susan | Swarbrooke, John. Publisher: Oxford : Elsevier/Butterworth-Heinemann, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.47910688 HOR]
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Quality tourism experiences / Gayle Jennings, Norma Polovitz Nickerson, editors.
by Jennings, Gayle, 1955- | Nickerson, Norma Polovitz. Publisher: Oxford : Elsevier/Butterworth-Heinemann, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.4791 QUA]
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Crisis management in the tourism industry / Dirk Glaesser.
by Glaesser, Dirk. Publisher: Oxford : Butterworth-Heinemann, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.4791 GLA]
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Gabay's copywriters' compendium : the definitive professional writer's guide / J. Jonathan Gabay
by Gabay, J. Jonathan. Publisher: Oxford : Elsevier/Butterworth-Heinemann, c2005Other title: Copywriters' compendium.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.132 GAB]
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Design in mind / Bryan Lawson.
by Lawson, Bryan. Publisher: Oxford : Butterworth Architecture, an imprint of Butterworth-Heinemann Ltd, 1994Availability: Items available for loan: Taylor's Library-TU
[Call number: 721 LAW 1994]
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Management of event operations / Julia Tum, Philippa Norton, J. Nevan Wright.
by Tum, Julia | Norton, Philippa | Wright, J. Nevan. Publisher: Amsterdam : Elsevier/Butterworth-Heinemann, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 394.2068 TUM 2009]
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Consumer behaviour in sport and events : marketing action / Daniel C. Funk.
by Funk, Daniel C. Publisher: Amsterdam : Butterworth-Heinemann/Elsevier, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 796.0698 FUN 2008]
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Excellence in advertising : the IPA guide to best practice / edited by Leslie Butterfield.
by Butterfield, Leslie, 1952- | Institute of Practitioners in Advertising. Edition: 2nd ed.Publisher: Boston, Mass. : Butterworth-Heinemann, c1999Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 EXC]
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Teaching literature in the context of literacy instruction / Jocelyn Chadwick, John E. Grassie.
by Chadwick, Jocelyn A [author.] | Grassie, John E [author.]. Publisher: Portsmouth, NH : Heinemann, 2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 372.6 CHA 2016]
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Contemporary tourism : an international approach / Chris Cooper and C. Michael Hall.
by Cooper, Chris, 1952- | Hall, Colin Michael, 1961-. Publisher: Oxford : Elsevier/Butterworth-Heinemann, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.4791 COO 2008]
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Consumer tribes / edited by Bernard Cova, Robert Kozinets, Avi Shankar.
by Cova, Bernard | Kozinets, Robert V, 1964- | Shankar, Avi. Publisher: London : Butterworth-Heinemann, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 CON 2007]
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Marketing strategy : the difference between marketing and markets / Paul Fifield.
by Fifield, Paul. Edition: 3rd ed.Publisher: Oxford : Butterworth-Heinemann, 2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 FIF]
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Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford.
by Drummond, Graeme | Ensor, John | Ashford, Ruth. Edition: 3rd ed.Publisher: Oxford : Butterworth-Heinemann, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 DRU 2011]
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Case study methodology in business research / Jan Dul and Tony Hak.
by Dul, Jan, 1954- | Hak, Tony. Publisher: Oxford : Elsevier/Butterworth-Heinemann, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 650.072 DUL]
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Event studies : theory, research and policy for planned events / Donald Getz.
by Getz, Donald, 1949-. Edition: 1st ed.Publisher: Oxford : Elsevier/Butterworth-Heinemann c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 394.2068 GET]
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Managing knowledge-based initiatives: strategies for successful deployment / Stacy E. Land.
by Land, Stacy E. Publisher: Oxford : Butterworth-Heinemann/Elsevier, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.4038 LAN]
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Project management toolkit : the basics for project success / Trish Melton.
by Melton, Trish | Institution of Chemical Engineers (Great Britain). Edition: 2nd ed.Publisher: Oxford : IChemE / Butterworth-Heinemann, 2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.404 MEL]
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Managing marketing / Roger Palmer, Juanita Cockton, Graham Cooper.
by Palmer, Roger (Roger A.) | Cockton, Juanita | Cooper, Graham. Publisher: Oxford : Butterworth-Heinemann / Elsevier, 2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 PAL]
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International dictionary of hospitality management / Abraham Pizam, Judy Holcomb, editors.
by Pizam, Abraham | Holcomb, Judy. Edition: 1st ed.Publisher: Oxford : Elsevier/Butterworth-Heinemann, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.9403 INT]
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