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		Measuring marketing : 110+ key metrics every marketer needs / John A. Davis. by Davis, John, 1960 February 17-. Edition: Second edition.Publisher: Singapore : John Wiley & Sons Singapore Pte. Ltd., [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 DAV 2013] (1). Place hold
		Marketing research / David A. Aaker ... [et al.] by Aaker, David A. (David Allen), 1938-. Edition: 11th ed.Publisher: [Singapore] : John Wiley & Sons Singapore, c2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAR 2013] (7). Place hold

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