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What is branding? / Matthew Healey.

By: Healey, Matthew.
Series: Essential design handbooks: Publisher: Singapore : Page One, 2008Description: 256 p. : ill. (chiefly col.) ; 23 cm.ISBN: 9789812456069 (hbk.); 9812456066 (hbk.).Subject(s): Brand name products | Product management | Branding (Marketing)DDC classification: 658.827
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 4

658.827 HEA 2008 (Browse shelf) 1 Available TDSxx,29006,03,CL 5000113583

First published: Hove : RotoVision, 2008.

Includes bibliographical references and index.