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Advances in luxury brand management / Jean-Noël Kapferer, Joachim Kenstock, Tim Oliver Brexendorf, Shaun M. Powell, editors.

Contributor(s): Kapferer, Jean-Noël [editor.] | Kernstock, Joachim, 1966- [editor.] | Brexendorf, Tim Oliver, 1973- [editor.] | Powell, Shaun M [editor.].
Series: Journal of brand management: advanced collections: Publisher: Cham, Switzerland : Palgrave Macmillan, [2017]Copyright date: ©2017Description: x, 256 pages : illustrations ; 22 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9783319511269.Subject(s): Branding (Marketing) | Luxury goods industry | Luxuries -- Marketing | Brand name products -- ManagementDDC classification: 658.827
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 4

658.827 ADV 2017 (Browse shelf) 1 Available SHTEx,70002,03,AD | SHTEx,94603,03,RM | SHTEx,11720,03,RM | SHTEx,11727,03,RM 5000164540
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 4

658.827 ADV 2017 (Browse shelf) 1 Available SHTEx,94603,03,RM | SHTEx,11720,03,RM | SHTEx,11727,03,RM 5000164251
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 4

658.827 ADV 2017 (Browse shelf) 1 Available SHTEx,70002,03,AD | SHTEx,94603,03,RM | SHTEx,11720,03,RM | SHTEx,11727,03,RM 5000169013
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 4

658.827 ADV 2017 (Browse shelf) 1 Available SHTEx,70002,03,AD | SHTEx,94603,03,RM | SHTEx,11720,03,RM | SHTEx,11727,03,RM 5000169715
Reserve Collection Taylor's Library-TU
658.827 ADV 2017 (Browse shelf) 1 Available SHTEx,70002,03,AD | SHTEx,94603,03,RM 5000171264

Luxury Brand Management


Includes bibliographical references and index.