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Marketing management : an Asian casebook / Hellmut Schutte ... [et al.]

by Schütte, Hellmut.

Publisher: Singapore : Pearson / Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MAR] (3).
Strategic Asian marketing : an essential guide for managers / Hean Tat Keh, Jeongwen Chiang.

by Keh, Hean Tat | Chiang, Jeongwen.

Publisher: Singapore : Pearson Prentice Hall, c2004Other title: Essential guide for managers.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 KEH] (2).
Services marketing in Asia : managing people, technology and strategy / Christopher H. Lovelock...[et al.].

by Lovelock, H.

Edition: 2nd ed.Publisher: Singapore : Pearson/Prentice Hall, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.80095 SER] (3).
Services marketing in Asia : a case book / Jochen Wirtz, Christopher Lovelock.

by Wirtz, Jochen | Lovelock, Christopher H.

Publisher: Singapore ; New York : Pearson/Prentice Hall, 2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8095 WIR] (3).
Marketing management : an Asian perspective / Philip Kotler ... [et al.]

by Kotler, Philip.

Edition: 5th ed.Publisher: Singapore : Pearson/Prentice Hall, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MAR 2009] (4).