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Services marketing in Asia : managing people, technology and strategy / Christopher H. Lovelock...[et al.].

by Lovelock, H.

Edition: 2nd ed.Publisher: Singapore : Pearson/Prentice Hall, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.80095 SER] (3).
Services marketing in Asia : a case book / Jochen Wirtz, Christopher Lovelock.

by Wirtz, Jochen | Lovelock, Christopher H.

Publisher: Singapore ; New York : Pearson/Prentice Hall, 2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8095 WIR] (3).