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Consumer behavior and marketing action / Henry Assael.

by Assael, Henry.

Edition: 5th edition.Publisher: Cincinnati, Ohio : South-Western College Publishing, [1995]Copyright date: ©1995Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 ASS] (1).
Effective marketing : creating and keeping customers in an e-commerce world / William G. Zikmund, Michael d'Amico

by Zikmund, William G | D'Amico, Michael [(j.a.)].

Edition: 3rd ed.Publisher: Australia : Cincinnati, Ohio : South-Western College Publishing, 2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ZIK] (1).
The New York Times guide to marketing / [edited by] Jamie Murphy, Edward J. Forrest.

by Forrest, Edward | Murphy, Jamie, 1950-.

Publisher: Cincinnati, Ohio : South-Western College Publishing, [2001]Copyright date: ©2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 NEW 2001] (2).