Marketing essentials / Sally Dibb and Lyndon Simkin.
By: Dibb, Sally.
Contributor(s): Simkin, Lyndon.
Publisher: London : Cengage Learning, c2009Description: xviii, 457 p. : col. ill. ; 26 cm.ISBN: 9781408011508 (pbk.); 1408011506 (pbk.).Subject(s): MarketingDDC classification: 658.8
Partial contents:
Part I Marketing defined and marketing in context -- Part II Understanding markets -- Part III Developing marketing programmes
Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode | Remark |
---|---|---|---|---|---|---|---|---|
Main Collection | TC External Storage | 658.8 DIB (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 5000000684 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 |
Includes bibliographical references and index.
Part I Marketing defined and marketing in context -- Part II Understanding markets -- Part III Developing marketing programmes