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		Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden by Cravens, David W \| Crittenden, Victoria Lynn [(j.a.)] \| Lamb, Charles W [(j.a.)]. Edition: 6th ed., Int ed.Publisher: Boston [Mass.] : Singapore : Irwin/McGraw-Hill ; McGraw-Hill Book Co, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 CRA] (1). Place hold

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