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		MKTG13 : principles of marketing / Charles Lamb (Texas Christian University), Joe Hair (Louisiana State University), Carl McDaniel (University of Texas, Arlington). by Lamb, Charles W [author.] \| Hair, Joseph F., Jr, 1944- [author.] \| McDaniel, Carl, Jr, 1941- [author.]. Publisher: Boston, MA : Cengage, [2021]Other title: MKTG 13 \| MKTG thirteen \| Marketing 13 \| Marketing thirteen \| Principles of marketing.Availability: Items available for reference: Taylor's Library-TC [Call number: 658.8 LAM 2021] (1), Taylor's Library-TU [Call number: 658.8 LAM 2021] (1).

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