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Essentials of marketing research / Joseph F. Hair, Jr. ... [et al.].

by Hair, Joseph F., Jr, 1944-.

Edition: 3rd ed.Publisher: New York : McGraw-Hill/Irwin, c2013Availability: Items available for loan: Taylor's Library-TC [Call number: 658.83 ESS 2013] (2).
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MKTG 8 / Lamb / Hair / McDaniel.

by Lamb, Charles W [author.] | Hair, Joseph F., Jr, 1944- [author.] | McDaniel, Carl, Jr, 1941- [author.].

Edition: Student edition.Publisher: Mason, OH : South-Western, Cengage Learning, [2015]Copyright date: ©2015Other title: MKTG eight | MKTG, principles of marketing.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LAM 2015] (1).
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MKTG13 : principles of marketing / Charles Lamb (Texas Christian University), Joe Hair (Louisiana State University), Carl McDaniel (University of Texas, Arlington).

by Lamb, Charles W [author.] | Hair, Joseph F., Jr, 1944- [author.] | McDaniel, Carl, Jr, 1941- [author.].

Publisher: Boston, MA : Cengage, [2021]Other title: MKTG 13 | MKTG thirteen | Marketing 13 | Marketing thirteen | Principles of marketing.Availability: Items available for reference: Taylor's Library-TC [Call number: 658.8 LAM 2021] (1), Taylor's Library-TU [Call number: 658.8 LAM 2021] (1).