Marketing research : a practical approach for the new Millennium / Joseph F. Hair, Jr., Robert P. Bush and David J. Ortinau
By: Hair, Joseph F., Jr
.
Contributor(s): Bush, Robert P | Ortinau, David J.
Series: McGraw-Hill marketing & advertising series.Publisher: Boston, Massachusetts : Singapore : Irwin/McGraw-Hill ; McGraw Hill Book Co., [200]Copyright date: ©2000Edition: International edition.Description: xxii, 682 pages : colour illustrations ; 25 cm + 1 CD-ROM (4 3/4 in.) + 1 videocassette (1/2 in.) + 5 computer disks (3 1/2 in.).Content type: text | two-dimensional moving image Media type: unmediated | computer | video Carrier type: volume | computer disc | videocassetteISBN: 0071164766 (International edition); 0072377925 (package); 0256195552.Subject(s): Marketing researchDDC classification: 658.83
| Item type | Current location | Shelf location | Call number | Vol info | Copy number | Status | Notes | Date due | Barcode | Remark |
|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 6 |
658.83 HAI (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 5000019992 | |||
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.83 HAI (Browse shelf) | Data disk | 1 | Available | UNISA,19003,04,AD | 1000503032 | |||
| Teaching Resource | Taylor's Library-TU | 658.83 HAI (Browse shelf) | Instructor's Resource Manual | 1 | Available | UNISA,19003,04,AD | 5000097826 | |||
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.83 HAI (Browse shelf) | Set of 5 disks | 1 | Available | UNISA,19003,04,AD | 1000504056 | |||
| Main Collection | TC External Storage | 658.83 HAI (Browse shelf) | 1 | Available | GENxx,GENxx,03,GR | 5000069780 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 |
1 CD-ROM : PowerPoint presentation : Marketing research : a practical approach for the new millenium, by Joseph Hair, Robert Bush, David Ortinau. Prepared by Kellye K.Brooks. ISBN 0072895004
1 videocassette : Marketing research : a practical approach for the new millenium, by Joseph Hair, Robert Bush, David Ortinau. ISBN : 0072894989.
5 computer disk (3 1/2 in.) : Computest : Marketing research : a practical approach for the new millenium, by Joseph Hair, Robert Bush, David Ortinau. ISBN 0072895012
Accompanied by Backyard Burger Data Set (3.50 in.) : Marketing research : a practical approach for the new millenium, 1/e by Joseph Hair, Robert Bush, David Ortinau. ISBN 0072356502
Accompanied by electronic optical disc (4 3/4in.) : Marketing research : SPSS Student version 9.0 for windows. by Hair, Bush, Ortinau. ISBN 007236324X
Instructor's resource manual to accompany : Marketing research : a practical approach for the new millenium, 1/e by Joseph Hair, Robert Bush, David Ortinau. ISBN 0072894962.
Test bank to accompany : Marketing research : a practical approach for the new millenium, 1/e by Joseph Hair, Robert Bush, David Ortinau. ISBN 0072894970.
Includes index.
System requirements for diskette: IBM-PC or compatible and SPSS version 9.0 or higher.