Taylor's Library

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Marketing communications : an integrated approach / P R Smith & Jonathan Taylor.

by Smith, P. R. (Paul Russell), 1957- | Taylor, Jonathan, 1956-.

Edition: 4th ed.Publisher: London : Kogan Page, 2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 SMI] (1).
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Marketing communications : offline and online integration, engagement and analytics / PR Smith and Ze Zook.

by Smith, P. R. (Paul Russell), 1957- | Zook, Ze.

Edition: Sixth edition.Publisher: London ; Philadelphia : KoganPage, 2016Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 SMI 2016] (3).
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Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey and PR Smith.

by Chaffey, Dave, 1963- [author.] | Smith, P. R. (Paul Russell), 1957- [author.].

Edition: Fifth edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2017Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 CHA 2017] (1).
Place hold