Electronic marketing and the consumer / editor, Robert A. Peterson.
Contributor(s): Peterson, Robert A. (Robert Allen)
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Publisher: Thousand Oaks, CA : SAGE Publications, c1997Description: xiii, 193 p. : ill. ; 24 cm.ISBN: 0761910697 (acid-free paper); 0761910700 (pbk.); 9780761910701.Subject(s): Electronic commerce | Broadcast advertising | Twenty-first century -- Forecasts | Internet marketingDDC classification: 658.84
| Item type | Current location | Shelf location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 2, BayNo 1 |
658.84 ELE 1997 (Browse shelf) | Available | SOMAC,37003,03,RA | 5000150320 |
Includes bibliographical references (p. [175]-181) and index.