Normal view MARC view ISBD view

Chaotics [electronic resource] : the business of managing and marketing in the age of turbulence / Philip Kotler and John A. Caslione.

By: Kotler, Philip.
Contributor(s): Caslione, John A [aut].
Publisher: New York : American Management Association, c2009Edition: 1st ed.Description: 1 online resource (xiii, 206 p.) : ill.ISBN: 0814415245 (ebk.); 9780814415245 (ebk.).Subject(s): Marketing | Management | Business cycles | GlobalizationGenre/Form: Electronic books.Additional physical formats: Print version:: Chaotics.DDC classification: 658 Online resources: An electronic book accessible through the World Wide Web; click to view
Item type Current location Call number Status Notes Date due Barcode
Main Collection Taylor's Library - Perpetual(TU)
658 (Browse shelf) e-book TBSxx,34003,03,CL,PPT

Includes bibliographical references (p. [191]-200) and index.

Description based on print version record.