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Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens

by Kotler, Philip | Bowen, John (John T.), 1948- | Makens, James C.

Edition: 2nd editionPublisher: Upper Saddle River, NJ : Prentice Hall, [1999]Copyright date: ©1999Availability: Items available for loan: Taylor's Library-TU [Call number: 647.940688 KOT] (1).
Marketing management for the hospitality industry : a strategic approach / Allen Z. Reich.

by Reich, Allen Z.

Publisher: New York : Wiley, c1997Availability: Items available for loan: Taylor's Library-TU [Call number: 647.940688 REI] (2).
Hospitality marketing management.

by Reid, Robert D | Bojanic, David.

Edition: 3rd edition / Robert D. Reid, David BojanicPublisher: New York : Wiley, 2001Availability: Items available for loan: Taylor's Library-TU [Call number: 647.950688 REI] (2).
Tourism, hospitality and digital transformation : strategic management aspects / edited by Kayhan Tajeddini, Vanessa Ratten and Thorsten Merkle.

by Tajeddini, Kayhan [editor.] | Ratten, Vanessa [editor.] | Merkle, Thorsten [editor.].

Publisher: London ; New York : Routledge, Taylor & Francis Group, 2020Availability: Items available for loan: Taylor's Library-TU [Call number: 910.684 TOU 2020] (2).