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Managing customers for profit : strategies to increase profits and build loyalty / V. Kumar.

by Kumar, V, 1957-.

Publisher: Upper Saddle River, New Jersey : Pearson Education Inc., [2008]Copyright date: ©2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 KUM 2008] (2).
Cram101 textbook outlines to accompany : managing services : using technology to create value / Davis and Heineke.

by Davis, Mark M, 1944- | Heineke, Janelle N.

Publisher: [Moorpark, CA] : An Academic Internet Publishers, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658 DAV 2007] (2).
Relationship marketing : management of customer relationships / Manfred Bruhn.

by Bruhn, Manfred.

Publisher: Harlow : Pearson Education/Financial Times, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 BRU 2003] (4).
Principles of marketing / Philip Kotler, Gary Armstrong, Anders Parment.

by Kotler, Philip [author.] | Armstrong, Gary (Gary M.) [autho.] | Parment, Anders, 1972- [author.].

Edition: Scandinavian edition.3rd edition.Publisher: Harlow : Pearson Education Limited, 2020Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT 2020] (2).