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Principles of marketing / Philip Kotler, Gary Armstrong, Anders Parment.

By: Kotler, Philip [author.].
Contributor(s): Armstrong, Gary (Gary M.) [autho.] | Parment, Anders, 1972- [author.].
Publisher: Harlow : Pearson Education Limited, 2020Edition: Scandinavian edition; 3rd edition.Description: xix, 531 pages : illustrations ; 27 cm.ISBN: 9781292354996.Subject(s): Marketing | Marketing -- Management | Customer relations -- ManagementDDC classification: 658.8
Item type Current location Shelf location Call number Status Notes Date due Barcode Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 5

658.8 KOT 2020 (Browse shelf) Available TCIxx,30000,03,RM 5000171733
Reserve Collection Taylor's Library-TU

Floor 2, Shelf 2 , Side 1, TierNo 2, BayNo 1

658.8 KOT 2020 (Browse shelf) Available TCIxx,30000,03,RM 5000171730

Hospitality Technical Case Studies


Includes bibliographical references and index.