Marketing for hospitality and tourism.
By: Kotler, Philip [author.]
.
Contributor(s): Bowen, John (John T.) [author.] | Baloglu, Seyhmus [author.] | Morosan, Cristian [author.] | Kotler, Philip. Marketing for hospitality and tourism. Seventh edition.
Publisher: Harlow, England : Pearson Education Limited, [2022]Copyright date: ©2022Edition: Eighth edition / Philip Kotler, John T. Bowen, Seyhmus Baloglu ; contributions by Cristian Morosan; Global edition.Description: 686 pages : illustrations (black and white, and colour) ; 28 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781292363516; 1292363517.Subject(s): Hospitality industry | Tourism | MarketingDDC classification: 647.940688
| Item type | Current location | Shelf location | Call number | Status | Notes | Date due | Barcode | Course reserves |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 21 , Side 2, TierNo 2, BayNo 6 |
647.940688 KOT 2022 (Browse shelf) | Checked out | TCIxx,30000,03,RM | 06/05/2024 | 5000174647 | |
| Reserve Collection | Taylor's Library-TU | 647.940688 KOT 2022 (Browse shelf) | Available | TCIxx,30000,03,RM | 5000174648 | |||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 21 , Side 2, TierNo 3, BayNo 6 |
647.940688 KOT 2022 (Browse shelf) | Available | TCIxx,30003,03,RA | 5000175339 |
Previous edition: published as by Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu. 2017.
Includes bibliographical references and index.