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Strategic management : concepts and cases : a competitive advantage approach / Fred R. David, Forest R. David, Meredith E. David.
by David, Fred R [author.] | David, Forest R [author.] | David, Meredith E [author.]. Edition: Seventeenth edition.Global edition.Publisher: Harlow, Essex : Pearson education Limited, [2023]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.4012 DAV 2023]
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Digital marketing / Dave Chaffey, Fiona Ellis-Chadwick.
by Chaffey, Dave, 1963- [author.] | Ellis-Chadwick, Fiona [author.]. Edition: Eighth edition.Publisher: Harlow, England : Pearson Education Limited, 2022Other title: Digital marketing : strategy, implementation and practice.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 CHA 2022]
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Testing business ideas / written by David J. Bland, Alex Osterwalder ; designed by Alan Smith, Trish Papadakos.
by Bland, David J, 1976- [author.] | Osterwalder, Alexander [author.] | Smith, Alan (Designer) [book designer.] | Papadakos, Trish [book designer.]. Publisher: Hoboken, New Jersey : Wiley, [2020]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.4034 BLA 2020]
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Strategic management for hospitality and tourism.
by Okumus, Fevzi [author.] | Altinay, Levent [author.] | Chathoth, Prakash [author.] | Köseoğlu, Mehmet Ali [author.]. Edition: Second edition / Fevzi Okumus, Levent Altinay, Prakash Chathoth and Mehmet Ali Köseoğlu.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2020Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940684 OKU 2020]
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Strategic management in tourism.
by Moutinho, Luiz [editor.] | Vargas Sánchez, Alfonso [editor.]. Edition: 3rd edition. / edited by Luiz Moutinho and Alfonso Vargas-Sánchez.Publisher: Wallingford, Oxfordshire : CABI, 2018Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.47910684 STR 2018]
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Strategic management : competitiveness & globalization. Concepts & cases.
by Hitt, Michael A [author.] | Ireland, R. Duane [author.] | Hoskisson, Robert E [author.] | Harrison, Jeffrey S, 1957- [author.] | Hitt, Michael A. Strategic management. Edition: 14e [edition] / Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson, Jeffrey S. Harrison.Publisher: Boston, MA : Cengage, [2024]Copyright date: ©2024Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.4012 HIT 2024]
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Exploring strategy : text and cases / Richard Whittington, Duncan Angwin, Patrick Regnér, Gerry Johnson, Kevan Scholes ; with the assistance of Jason Evans, Clive Kerridge.
by Whittington, Richard, 1958- [author.] | Whittington, Richard, 1958- [author.] | Angwin, Duncan [author.] | Regnér, Patrick [author.] | Johnson, Gerry [author.] | Scholes, Kevan [author.] | Evans, Jason, 1977- [author.] | Kerridge, Clive, 1950- [author.]. Edition: Thirteenth edition.Publisher: Harlow, England : Pearson Education Limited, 2023Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.4012 WHI 2023]
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Business analytics : methods, models, and decisions / James R. Evans.
by Evans, James R. (James Robert), 1950- [author.]. Edition: Third edition.Publisher: Hoboken, NJ : Pearson Education, Inc., [2020]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.401 EVA 2020]
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Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott.
by Percy, Larry [author.] | Elliott, Richard H [author.]. Edition: Sixth edition.Publisher: Oxford : Oxford University Press, [2021]Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 PER 2021]
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