Testing business ideas / written by David J. Bland, Alex Osterwalder ; designed by Alan Smith, Trish Papadakos.
By: Bland, David J [author.]
.
Contributor(s): Osterwalder, Alexander [author.] | Smith, Alan (Designer) [book designer.] | Papadakos, Trish [book designer.].
Series: Srategyzer series.Publisher: Hoboken, New Jersey : Wiley, [2020]Description: xiii, 348 pages : illustrations (colour) ; 19 x 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781119551447.Subject(s): Strategic planning | Consumers -- Research | New productsDDC classification: 658.4034
| Item type | Current location | Shelf location | Call number | Status | Notes | Date due | Barcode | Course reserves |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 25 , Side 2, TierNo 4, BayNo 3 |
658.4034 BLA 2020 (Browse shelf) | Available | TDSxx,92620,03,RM | 5000173784 | ||
| Reserve Collection | Taylor's Library-TU | 658.4034 BLA 2020 (Browse shelf) | Available | TDSxx,92620,03,RM | 5000173834 |
Includes index.
"You’re holding a field guide for rapid experimentation. Use the 44 experiments inside to find your path to scale. Systematically win big with small bets by..."