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The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff.

by Perloff, Richard M.

Edition: 4th ed.Publisher: New York : Routledge, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 153.852 PER 2010] (1).
A cognitive psychology of mass communication / Richard Jackson Harris and Fred W. Sanborn.

by Harris, Richard Jackson [author.] | Sanborn, Fred W [author.].

Edition: Sixth edition.Publisher: New York ; London : Routledge, Taylor & Francis Group, 2014Availability: Items available for loan: Taylor's Library-TU [Call number: 302.23019 HAR 2014] (1).
Media entertainment : the psychology of its appeal / edited by Dolf Zillmann, Peter Vorderer.

by Zillmann, Dolf | Vorderer, Peter.

Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates Publishers, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 302.23019 MED] (1).
A cognitive psychology of mass communication / Richard Jackson Harris.

by Harris, Richard Jackson.

Edition: 5th ed.Publisher: New York, N.Y. : Routledge, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 302.23019 HAR 2009] (4).
A cognitive psychology of mass communication [electronic resource] / Richard Jackson Harris.

by Harris, Richard Jackson.

Edition: 5th ed.Publisher: New York : Routledge, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 302.2301/9] (1).
Mass media effects research : advances through meta-analysis / edited by Raymond W. Preiss ... [et al.].

by Preiss, Raymond W.

Publisher: Mahwah, N.J. : L. Erlbaum Associates, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 302.23 MAS] (1).